1583 views19 applications

Marketing Coordinator

Responsibilities:

· Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

· Deploy successful marketing campaigns and own their implementation from ideation to execution.

· Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

· Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

· Build strategic relationships and partner with key industry players, agencies and vendors.

· Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

· Designing and supervising company websites, printed brochures, business cards, etc.

· Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

· Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements:

· Demonstrable experience in marketing together with the potential and attitude required to learn.

· Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

· Experience in setting up and optimizing Google AdWords campaigns.

· Good knowledge of graphic design, web design, business cards and advertising brochures.

· Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.

· A sense of aesthetics and a love for great copy and witty communication.

· Up-to-date with the latest trends and best practices in online marketing and measurement.

· BSc/MSc degree in Marketing or related field.

To apply for this position, please send your CV to hr@wazen.ly