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Chief Commercial

Position Purpose

1.     Lead the employees within the Commercial unit, coordinate their tasks and continuously evaluate their performance and follow up on mismatches;

2.      Provide recommendations on the unit’s budget and manage the approved and allocated budget;

3.      Continuously monitor activities within the Commercial unit with regards to compliance to legal requirements and internal regulations;

4.      Approve Tafani’s commercial strategy, aligning with corporate strategy and cascade to achieve revenue targets;

5.      Set and review operating company’s commercial performance targets and budget in conjunction with CEO and CFO and in line with agreed strategy;

6.      Direct and manage commercial unit sectors;

7.      Develop and execute corporate marketing and sales strategies and programs that maximize the lifetime value of customer base;

8.      Lead and implement sales and distribution channels strategic plan;

9.      Set and facilitate achievement of direct and indirect sales targets and profit forecasts per channel;

10.   Develop sales support and response for new / existing products and services;

11.   Develop and seeks approval for the annual Sales budget, Monitor expenditure against approved levels and provide justification for significant variations;

12.   Develop a highly professional and results-oriented sales force capable of achieving, or exceeding, demanding sales targets. Monitors performance against these targets to assess need for remedial intervention;

13.   Build strong relationship with key commercial partners such as Telecom & Internet operators ,public sector and Banks;

14.   Scope customized solutions and support new products /services introduction;

15.   Lead the development of an effective Commercial unit driving customer focus, overall performance and support to the Distributors & partners, and contribute to defining and implementing clear KPIs and documented processes, policies and procedures.

·         Total revenues (LYD)

·         EBIDTA margin (%)

·         Budget/actual expenses of the unit (%)

·         Payment card & wallet users & Dist. & Retailers growth (%)

·         Banks and financial institutions Partnerships No.

·         Average Sales per POS( LYD)

·         Employee satisfaction rate in the unit (%)

·         Brand perception index

·         Variety of products & service (#)

Number of direct reports: 4

·         Experience of leading of successfully transformational projects in the commercial area, with significant impact on the financial results;

·         Advanced knowledge  across the range of marketing, distribution and service/customer experience areas;

·         Expert in strategic orientation and business development knowledge;

·         Expert knowledge of Technolgy and Fintech ;

·         Expert knowledge of vouchers & payment cards & wallets services portfolio;

·         Advanced board level reporting and presentation skills;

·         Advanced skills in operational and strategic commercial management;

·         Fluency in Arabic and English languages required.